Yep. Using PURLS is that easy!

Personal URLs (PURLs) such %NAME%.%lastname%.abstract5.website are a great way to increase response rates and marketing efforts. By utilizing PURLs in your next campaign, you will be able to

• Increase response rates
• Track All responses from your promotional pieces
• Customize web pages for everyone of your prospects
• Measure the effectiveness of individual campaigns
• Know who your most valuable prospects are
• Quantify results previously unmeasurable.

Learn more about PURLs